Asset management is the process of acquiring, investing, managing, and disposing of assets. Asset managers work with high-value investors, governments, insurers, charities, and pension funds to increase their wealth. Moreover, asset managers help clients mitigate risk according to their risk tolerance.
Asset management enables companies and individuals to keep track of their assets. Asset managers record their clients’ fixed and liquid assets, including locations, use, and significant changes made to these assets. After understanding clients’ needs, asset managers help them identify investments that can achieve their wealth goals.
Moreover, asset managers help clients identify and manage risk. Managers analyze an investor’s portfolio to highlight the risk of owning or operating certain assets. This allows investors to plan for unforeseen events and devise proactive measures to prevent interruptions to their profits.
Asset management also helps identify ghost investments in a company’s or investor’s inventory. Ghost investments are damaged, stolen, or lost without the owner’s knowledge. Asset managers help clients identify these ghost investments and eliminate them from their books to get clear pictures of the portfolios.
Lastly, asset management improves compliance with government regulations. Companies must share information with the government about their assets, such as how they use them and their disposal. Asset managers collect this information for their clients and store it in centralized databases. Companies can print these records for the government at the end of every financial year or upon request.
Popular asset managers include financial, real estate, and digital asset management (DAM). Financial asset managers acquire stocks, bonds, futures, and derivatives and use a specific market approach to increase their clients’ wealth.
Asset managers advise clients on the appropriate financial instruments to achieve their investment goals while considering their risk preferences. Managers specify the best times to acquire and trade these assets, handle their clients’ cash, and control budgets and expenses.
Real estate asset managers handle clients’ property portfolios to increase their value. Asset managers advise their clients on properties to acquire, such as commercial, residential, and mixed-use houses.
Additionally, asset managers suggest relevant approaches to raise the value, including leasing, renting, selling, partitioning, or renovating a property. Companies and investors like real estate investments because they appreciate and hedge against inflation. Real estate asset managers also advise clients on portfolio diversification, hire property managers, and manage the portfolio’s cash flow.
Digital asset managers handle their clients’ digital content and media, including websites, social media platforms, and intellectual property. These asset managers ensure easy access to a company’s digital resources, identify opportunities for asset repurposing, control resource access, and oversee the asset’s safety.
Companies are competitive, necessitating brand consistency to build authority and customer trust. DAM centralizes digital assets, enabling sales and marketing departments to create consistent brand messages and imagery. Customers perceive organizations with consistency as authoritative and trustworthy, influencing their brand loyalty.
Technological advancements are enabling clients to receive automated asset management services from robo-advisors. These resources use algorithms to create and manage investment portfolios with little human engagement. This option is appropriate for novice investors and those seeking cost-effective asset management services.